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The following page content corresponds to the products formerly marketed by NEC Electronics

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2010 International CES

NEC Electronics is a leading provider of semiconductor products encompassing advanced technologies and system solutions for the mobile, PC, automotive and digital consumer markets. See some of the latest NEC Electronics innovations at CES 2010.

Featured Demonstrations at the USB TechZone in South Hall 3,
Las Vegas Convention Center

USB 3.0

NEC Electronics will demonstrate the world's first USB 3.0 host solutions showcasing SuperSpeed USB data traffic at 5 Gbps. In addition, you can get the latest information on USB 3.0 SoC design solutions for fast-turn custom designs.

Live Demonstrations

  • See the difference in action between USB 3.0 vs. USB 2.0 as media files are transferred between host and device.
  • Check out the latest exciting new products that incorporate NEC Electronics USB 3.0 technology.

Featured Demonstrations at the Hilton Hotel

MSIC/PMIC (mixed-signal/power-management IC)

If you develop smartphones or mobile internet devices based on Intel's next generation handheld platform (code name "Moorestown") you will want to see our highly integrated MSIC/PMIC solution that optimizes battery life and sound quality. To request a private demonstration, click here.

Live Demonstrations

  • See NEC Electronics MSIC/PMIC operating in a "Brentwood Bay" mobile internet device form factor. This design speeds time-to-market and improves performance while minimizing risk.
  • View the most widely deployed and robust MSIC development solution that simplifies and accelerates Moorestown system boot-up and validation.

Intelligent Buffer IC

If you need to extend battery life in your portable devices, check out NEC Electronics' intelligent buffer IC. Through improved display control, this MIPI-DSI compliant device lowers power consumption. To request a private demonstration, click here.

Live Demonstrations

  • See NEC Electronics' buffer IC, with MIPI-DSI input and RGB output, buffering still images to a quarter HD panel to allow the host processor to sleep during still-image refresh. The buffer IC will be shown doing rotations without full-image retransmission and allowing picture-in-picture for both video and still images.
  • The next-generation buffer IC will implement AGCPS (automatic gamma control and power savings), an advanced display control technology. The AGCPS IP will be shown running on an FPGA. This IP reduces power by reducing the backlight, based on BOTH ambient light AND image content, while maintaining high image quality via implementation of a non-linear gamma curve.

Digital Consumer

NEC Electronics will showcase its EMMA (Enhanced Multimedia Architecture) series, a core technology for digital AV products such as digital televisions, set-top boxes, and Blu-ray Disc recorders and players. In addition, EMMA Mobile, with advanced low-power technologies for mobile multimedia devices, will be demonstrated.

Live Demonstrations

For more information on the many EMMA demonstrations or to request a private meeting, contact your local sales representative. Demonstrations and meetings are by appointment only.


CES 2010 Logo




2010 International CES
Las Vegas, Nevada

Exhibit Hours

Thursday, January 7
10:00 a.m. - 6:00 p.m.

Friday, January 8
9:00 a.m. - 6:00 p.m.

Saturday, January 9
9:00 a.m.-6:00 p.m.

Sunday, January 10
9:00 a.m.-4:00 p.m.